Each country has an extension to a domain name that operates in that country. In order to have a domain address that works in Australia you will need to execute an Australian domain registration. Australian domain names will have extensions like this:
• .com.au
• .net.au
• .org.au
• .id.au
• .asn.au
Domain name registration, Australia included, can contain 63 characters in the domain name. You reflect your product name, campaigns or slogans. Domain names are not case sensitive so you can advertise in all caps etc. Below we have listed some tips in choosing domain names, Australia or international and also information on Australia domain registration providers . If you are doing business in Australia then you will most likely want to choose Australian domain names.
To protect your online identity first and foremost you should register www.<yourbusinessname>.com.au. If that is not available you may want to register an abbreviation or other variation of your trade name by adding a suffix or prefix, including a hyphen etc. Should you register .com or com.au? If you provide products or services to the Australian community .com.au is recommended as it quickly indicates that you are an Australian organization and even more important a registered trading entity.
The .com.au Australian domain name extension gives the impression that your business has been around for a while and has a well established presence on the web. In an attempt to protect and secure your commercial branding it is always recommended that you secure the .com.au, .net.au and .com versions of your company and also include names of your major products or services wherever possible.